About Shout Bangla
Back in 2014, the majority of Sri Lankan online content was news, politics, and gossip. Sri Lanka had an
incredibly rich history, culture, and tradition, but it was indelibly hidden in the lives and lands of the
people. No one had yet thought to go out and find these stories and tell them to the rest of the world.
That was why Roar was formed. A small collective of writers, journalists, and people who just shared a love
for their country, started a platform to tell the kind of stories that weren't being told. They made it a
driving principle to stick to a strong code of ethics - truth, accuracy, fairness, impartiality,
accountability, and humanity. It may have been a swim against the current in the beginning, but it worked -
Roar became the pioneers of digital storytelling in Sri Lanka.
Since then, we have grown in leaps and bounds. We expanded to Bangladesh, and became the largest new media
platform in the country. Western content had dominated the interwebs for too long and people were hungry for
content about themselves and in their own languages - we gave it to them.
When large, well established brands began seeking us out for our storytelling expertise, we realised that
there was a need for high quality, brand-centric content told with the same passion that has always been our
hallmark. In 2017, this led to the birth of Roar Studios, our fully owned content production house that
makes creative, and innovative storytelling accessible for South Asian brands. Staffed by a team of
experienced creatives with diverse but complementary skills, Roar Studios has gone on to create highly
engaging digital content that has drawn a lot of attention.
Our experience publishing content for years on Facebook also helped us understand the issues faced by local
businesses in making the most out of their investment in digital advertising. This laid the foundation for
Roar Digital, which in 2020 was appointed Facebook Inc.’s Authorised Sales Partner in Sri Lanka, with the
aim of helping businesses, both big and small, harness Facebook’s entire family of applications and tools to
grow.
Our business model may have expanded, but our core has and always will be what got us started on this
journey.
After all, everyone loves a good story.